Leads brand building efforts across all categories - smartphones and IOT. Oversees development and implementation of all brand marketing plans hinged on overall brand strategy.
Set the marketing vision to achieve short and long-term marketing goals spanning across needs assessment and GTM plans.
Build on commercial strategy for championing market penetration and expansion, creating a balance between art and commerce. […]
Steer the progression of brand architecture and positioning including global and local messaging to ensure consistent brand communications.
Create relevant brand content that echo...