Key Responsibilities:
• Brand Strategy Development: Crafting and implementing a strategic marketing plan that enhances brand visibility and resonates with the target audience (particularly Gen Z and millennials, as they are the likely core customers for a trendy brand like Royaltea).
• In-Store Promotions: Creating innovative, customer-centric in-store promotions and events that will generate buzz and drive foot traffic to the locations.
• Brand Consistency: Ensuring all marketing materials, social media content, and campaigns align with the Royaltea brand book, maintaining a strong and cohesive...