Position Overview: The Brand Manager serves as the primary advocate for the brand, ensuring its integrity across all facets of the business. This role involves strategic planning, market positioning, pricing, promotion, product mix, and advertising to drive brand growth and profitability. The Brand Manager coordinates cross-departmental collaboration, manages resources, and oversees brand initiatives to achieve sales, profitability, and cost control targets. […]
Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives. […]
Analyze market...