The Endorsements Officer contributes to the creation of a strong BPI brand that will be the foundation for a differentiated brand experience that delights customers, through the use of brand endorsers to champion the banks value propositions, while at the same time creating value for the bank. […]
Strategizes and recommends the use of celebrity endorsers / mega influencers which are aligned with the branding direction of the bank and its segments, in order to create brand differentiation and salience through the endorsers community and star power. […]
Identifies opportunities for endorser use....