Conceptualize and implement marketing calendar entailing creative and profitable casino offers, promotions and events for players to drive visitation and revenue.
Collaborate with resort marketing, hotel, event planner, gaming operations and business regions to develop and improve player programs that drive incremental trips.
Monitor and evaluate effectiveness and ROI of casino promotions and events. […]
Develop factsheet and collaterals and seek approval from authority on all promotions and events developed for the casino.
Communicate consistently and effectively all promotional events and offers...